Performance Date: Sunday July 23
Stage: Vera Stage
Set Time: 4:00 PM
Born one day apart, Northwest hip hop duo KnowMads began their movement almost a decade ago and have been cultivating one of the most diehard independent followings in the region ever since. They began making music purely out of love. As their passion grew, so did their fan base.
Tom Pepe and Tom Wilson went to rival high schools in Seattle where their infamous rap battles during football games were often more of a spectacle than the game itself. Wilson had a makeshift studio in his attic where they recorded their first songs at age 15. “We used to take the metro bus around the city, traveling from place to place,” recalls Wilson. “We were nomadic in the sense that we were always on the go, yet felt at home wherever we were…as long as we were performing and creating music.”
They released their first album, self-titled KnowMads, as juniors in high school and followed up with their 2009 LP, SEATTLE, selling over 2000 copies and creating a global awareness that follows them to this day. Their third LP, 2012’s The Knewbook, landed at #7 on the iTunes Hip Hop Charts, solidifying their grassroots movement. Their significant online presence brought forth opportunities to open for Macklemore, Chance The Rapper and landed them slots at major music festivals such as Bumbershoot and Sasquatch! Their live performances have brought them up and down the West Coast, from Vancouver to Los Angeles, where they now reside.
Their current release, Knew School, represents their migration, not only to Los Angeles, but also into the mainstream music industry. Producer Peter Lee Johnson (Atlantic Records) was brought on board to lend his classically trained ear and experience to the project. The process began with Johnson sending the duo loops, which they would play endlessly, working together to determine themes based on the feeling of the tracks. Knew School was conceptualized around their formative high school days, but laced with broader themes and life lessons, which emerged in the succeeding years.
KnowMads have a synergy that can only come with a decade’s worth of writing and performing together. Their sound encompasses two unique personalities and tones, but the message of their music has one voice. “Our fans often tell us they feel like we put their thoughts into words," Pepe says. "It makes us realize how universal our message is. We've created a cultural outlet for those who don’t feel they have a culture to connect to.”